Got GUM?

All hail the glorious People’s Parade of Plastic Cows.

Change the cow into Snoopy, and you’re at the Mall of America.

I heart G (Gosudarstveny) U (Universalny) M (Magazin).

On one brutally cold afternoon in January of 1972, window-shopping at GUM was the hands-down best thing to be doing in all of Moscow. [Well, maybe being holed up in a hotel room with a bottle of vodka, a loaf of bread, and some cattle brain meatloaf would have been better, but we'd already been doing that for 4 days straight and were in the mood for something different.]

I remember being part of the crowd gawking through the glass at a shining display of Soviet industrial production. An heroic boon to the people’s laundry struggle: a washing machine. Huge. Looked like it was designed by Fernando Botero. You could have made a couple cars out of that much steel. Two full-size sedans, at least. And all for the low, low price of only 8,900 rubles! *sigh* It really was a worker’s paradise. Good times.

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